8月29日，岚图汽车在#2025成都车展#上公布了2026款岚图梦想家(配置|询价)的预售价，同时也是发布了追光L这款车，那么这次岚图汽车为什么会在一次车展期间连续发布多款新车呢？接下来我们就和岚图的高管们，一起讨论一下岚图汽车近期以及未来的发展趋势。

　　Q：追光L的产品卖点是什么？会因为纯电形式造成什么影响么？

　　卢放：首先来说，纯电车的空间只会变的更好，至少在岚图设计理念中会做的更好。而在行驶过程中，纯电车的设计会更好，空间利用率比燃油车更好，虽然追光L的内饰还没有解密，但我能保障，它绝对超乎你的想象。另外，我们在整车NVH方面做的也比较好，可以有效防止乘员出现眩晕的感觉。

　　Q：目前岚图状态如何？接下来的最大挑战是什么？

　　卢放：坦率的讲，岚图在某一些产品上已经做到了引领，比如今天发布2026款岚图梦想家配备全球首发8大领先技术，是全球首个800V智能超混MPV，全球首搭智能后轮转向的混动MPV，用起来舒适便利。此外，还有AI零重力的按摩舱，从头部开始一直到小腿都能按摩。

　　作为岚图来讲，希望未来在客户体验上、技术创新性上一直能够做到引领，在销售服务方面也能够做到引领，通过我们不懈的努力，做到全方位的引领，作为央企的子公司，助力中国新能源汽车市场健康，实现高质量发展。

　　Q：岚图是否找到自己的爆品方法论了？

　　邵明峰：说句实话，我们一直在追求“爆品”的路上，从2023年下半年开始，当时是第一次改款，到2024年梦想家改款，已经找到了一点感觉，整体上就是把产品做硬，把营销做软。

　　产品做硬要有技术支持的，在补能过程中，一杯咖啡的时间可以充好电，充电12分钟可以充电20%-80%；在日常出行的过程中基本上可以依靠纯电，现在2026款岚图梦想家的纯电续航最长可达350公里。包括追光L等后面一系列的车型，搭载了最新的混动技术，明年很多的友商也会向我们的技术靠拢。

　　营销做软有很多种方式，不是我们怎么想，而是用户需要什么，更重要的是给用户好的销售体验和服务体验，一心一意的服务。无论什么时代，什么时间，用户永远是正确的。只要我们一直保持这样的心态和态度，我相信岚图的品牌也会持续向上，只有这样好的产品+好的服务，好的服务就是好的营销，所以这一块应该能把车做的很好。

　　Q：岚图之后发展的结构能否介绍一下，是否还会和华为合作？

　　卢放：未来岚图将保持自己相对独特的个性设计语言，希望通过设计语言引起更多消费者对于传统文化和现代工艺设计理解共鸣，在岚图的车型设计上能够找到很多中国文化的影子，这方面岚图一直在坚持。

　　下半年我们还有很多车型将推出，追光L会在今年四季度上市，一款全尺寸大六座SUV也会陆续发布和上市。整体来讲节奏会很快的，当然所有的产品都是保持开放合作的态度，与华为、宁德等合作伙伴一起，甚至叫战略合作伙伴一起，把我们的车做好，让更多的消费者体验到中国电动化、智能化、整车技术发展的成果。

　　Q：面对市场竞争，2026款岚图梦想家的战略战术是什么？

　　邵明峰：作为岚图来说，也是中国新能源发展的缩影，不断的把产品做硬，围绕用户的需求，不断拉升技术水平，是符合当前时代发展趋势的，在国家政策层面或者用户需求层面都是保持一致的。我们的目标是不仅让用户花更少的钱买到同样的产品，更期望用户花同样的钱能买到更好的产品，在这个目标驱动下，肯定要不断的提升效率。

　　Q：现在如何能设计出年轻人喜欢的车？华为的加入是主导因素么？

　　卢放：岚图的设计团队有很多年轻人，所以年轻的事情就交给年轻人去做，这样才能设计出年轻人喜欢的车。在华为这个问题上，其实我们和华为更多是在智能化方面进行合作，比如智能座舱、智能驾驶辅助等方面，未来和华为在这方面的合作会进一步加深，以便能够快速应对市场的优化和提升。

　　Q：华为从岚图身上学到了什么？

　　卢放：我们是和华为深度合作的战略伙伴，从华为身上学到了很多东西，比如说学到它对用户的理解，我们也研究华为研发的流程，整个营销的流程等。我相信华为也从我们身上学到了一些东西，坦率的讲，我们还需要在这方面做沟通交流，我们和华为合作是坦诚的，开诚布公的合作，你看我们和华为合作后，很多产品的销量也在攀升，用户也在持续的攀升，这是和华为共同努力的结果。

　　Q：岚图在品类布局上有什么新想法？下半年将会在哪些方面发力？

　　卢放：大家觉得MPV是新品类吗？我认为不是，因为它之前就已经有了，只是我们在技术上和用户产品体验上做了创新引领。包括今天推出的2026款岚图梦想家，它有很多技术都是引领的，也会有很多友商跟进，我们希望通过我们的引领带动大家的技术发展，把体验做的更好，能够引领行业做到进步和发展。

　　在其他的品类方面，是跟市场有一定的关系。比如岚图FREE(配置|询价)+已跻身“20-30万中大型混动SUV销量TOP3，很多传统的豪华车为什么转新能源车有一些顾虑和担忧？因他们缺少的是组合拳，如果组合也算是一种创新的话，可能岚图FREE+或者未来岚图所有的车，会把新能源车再做一次组合实现体验上的创新或者提升，形成一个新的完全不同体验。

　　邵明峰：FREE+确实表现很非常不错了，但离我们预期的目标还有差距，今年下半年已经上市FREE+和全新岚图，后面还有追光L、梦想家、以及一款全尺寸大六座SUV，伟大的事业得有强大的资源，好的产品就是我们的资源。

　　Q：上周岚图推出蓝海智能超混，那岚图是如何看待长线的研发布局？

　　卢放：岚图在研发方面是坚定的投入，岚图内部坚持自研和开放合作，这是两条路一起走，我们在动力系统方面，整车智能架构方面、云端架构方面，在岚图内部都有庞大的研发团队和投入，我们也一直在不断的做自主方面研发投入。坦率的讲，我们也是要坚持和行业最优秀的伙伴做长期战略合作，不能固步自封，既坚持独立自主，也要坚持改革开放。

　　另外，技术研发方面，智能化方面上有非常大的投入，研发上不仅要做到技术的领先，很多领域实现领先后，现在反而关注实际的层面，不能盲目追求某一些参数的领先，而忽略用户实际的感受和体验，甚至用户所支出的代价成本，在这方面要做综合的考量。

　　Q：未来和华为的合作还有哪些？如何平衡华为合作与自研的关系？

　　卢放：一方面，我们和华为的合作是全面深入的战略合作，未来所有的产品也都会搭载华为的相关技术在车型上，我们未来会给用户更好的智能化体验。

　　第二个方面，我们与华为合作同时，也在开发自研技术，目前梦想家有两个版本，一个是采用华为技术的版本，一个是采用逍遥座舱和鲲鹏智驾，用户体验和需求是多元的，希望不同的产品和技术给用户更多的选择，未来也不排除有一些搭载自研技术的产品。

　　Q：梦想家如何做到800V，为什么没有实行减配的策略？

　　邵明峰：卢总经常跟我们讲，特别是终端用户提各种需求，作为营销部门，非常重要的工作就是把用户表面的需求，进行深度的挖掘，真正想要什么是非常重要的，最后转化成研发工程师的语言。

　　比如，为什么要做800V大电池的混动？用户底层来说是需要电池，纯电的体验是非常好的，但凡开过纯电车的人，你还愿意加油吗？一定不会。而且还有一个用车的习惯定律，那就是有充电站的地方一定要充上，过年回家，我看见有充电桩，我也要充上。

　　中国的城市不同，有的城市特别大，比如北京、上海、杭州、武汉，你一天上下班可能就要2个小时，我个人确实是属于比较焦虑型的，到50%就去要充电了，一般不会到30%。我觉得像我这样的人应该有很多，会有一些焦虑情况出现，希望用电，但又希望不焦虑。所以综合评估下来后，如果要满足用户的需求，基本上混动车的纯电续航要在350km比较合适，这样才能满足所有城市的需求，在一周充一次电，大家就没有那种焦虑感了。

　　第二个，中国本身就是非常大的，有的时候去其他城市需要几百或者几千公里，而且每年都会出现大迁徙的情况，很多人在小长假期间也有回家的需求，所以需要混动大电池的方案。在过程中，一般跑150或200km就要休息一下，在休息的时候就可以去充电了，10或15分钟把它充满就没与任何焦虑了。

　　很多时候过年抢不到充电桩，这个时候有发动机就没有这种顾虑了。我们认真理解用户需求，用户说我要更便宜的车、电量更多的车。所以我们就推出了混动智能超混4.0版本，这样即能保证纯电车的驾驶品质，又能确保车辆有发动机，可以带来更远的续航表现。

　　Q：卢总看您这几年变化还是很大的，那为什么会有这些改变呢？又是因为什么让您变化了这么多呢？

　　卢放：因为我们在为用户而改变，我们所做的一切事情，都是去理解用户，我做所有的改变，也是为用户做的改变。就比如说做极端实验，我们不希望这些实验场景在用户身上发生，但是我希望用户通过我，去理解这个事情。你在和用户讲很多能力的时候，不直观，用户很难理解，因为大家不是搞汽车的工程师。所以我们希望通过测试，让用户理解这个功能，或者某一种性能的边界在什么地方，我们希望他永远在边界以下使用车辆，而不是之外。

　　对我个人来讲，为什么做社交媒体？实际上我们的初心是希望用户面对的是个人，而不是庞大的组织，有的时候个人面对庞大的组织时，不知道找谁。如果用户通过社交媒体、视频号、B站、微博和我们沟通的时候，他觉得是面对平等的人，而且这是为你服务的人，心理上的感觉会更好一点，我们在这方面也做了一些变化。

　　所有的改变，实际上都是希望和用户有更好的沟通，让用户更好的触达到我们，比如产品上的决策，权益上的决策等。另外，希望用户通过我们了解到公司，觉得这个公司还是比较温暖的。用户可以通过我们，了解产品的功能，视频号也做了产品功能的介绍。我希望用户通过我们了解企业、了解品牌、了解产品，我们企业和用户之间能有更好的互动和良性发展关系。

　　中国汽车工业当前发展的程度，很多CEO、老总、工程师都是非常拼的，可不只是我拼，邵总也很拼，看外部还有比我们更拼的企业领导人。所以总结下来看，并不是我个人在拼搏，而是我们整个团队在拼搏，甚至可以说是中国汽车工业都在拼搏，只为给用户和消费者带来更多好的产品。

On August 29th, Lantu Auto announced the pre-sale price of the 2026 Lantu Dreamer (configuration | inquiry) at the # 2025 Chengdu Auto Show #, and also released the Chasing Light L car. So why did Lantu Auto release multiple new cars during a single auto show? Next, we will discuss with the executives of Lantu about the recent and future development trends of Lantu Automotive.

Q: What are the selling points of Zhuguang L's product? Will it have any impact due to pure electric form?

Lu Fang: First of all, the space of pure electric vehicles will only become better, at least in the design concept of Lantu. During the driving process, the design of a pure electric car will be better, with better space utilization than a gasoline car. Although the interior of the Chasing Light L has not been decrypted yet, I can guarantee that it will definitely exceed your imagination. In addition, we have also done a good job in the overall NVH of the vehicle, which can effectively prevent passengers from feeling dizzy.

Q: What is the current status of Lantu? What is the biggest challenge next?

Lu Fang: To be frank, Lantu has already taken the lead in certain products, such as today's release of the 2026 Lantu Dreamer equipped with the world's first eight leading technologies, the world's first 800V intelligent super hybrid MPV, and the world's first intelligent rear wheel steering hybrid MPV, which is comfortable and convenient to use. In addition, there is an AI zero gravity massage cabin that can massage from the head all the way to the calves.

As a subsidiary of a state-owned enterprise, Lantu hopes to continue leading in customer experience and technological innovation, as well as in sales and service. Through our unremitting efforts, we aim to achieve comprehensive leadership and contribute to the healthy and high-quality development of China's new energy vehicle market.
Lufang: Lantu wants to lead the development of the times in the segmented market of product categories with a combination of punches

Q: Has Lantu found his own explosive product methodology?

Shao Mingfeng: To be honest, we have been pursuing the path of "explosive products". Starting from the second half of 2023, when it was our first redesign, by 2024, when Dreamer underwent a redesign, we had already found a feeling that overall it was about making the product hard and marketing soft.

Products that require technical support can be fully charged in just one cup of coffee during the energy replenishment process. Charging for 12 minutes can charge 20% -80%; In daily travel, it is basically possible to rely on pure electricity, and now the 2026 Lantu Dreamer has a pure electric range of up to 350 kilometers. Including a series of models such as the Chasing Light L, which are equipped with the latest hybrid technology, many competitors will also approach our technology next year.

There are many ways to do soft marketing, it's not about how we think, but what users need. More importantly, it's about providing users with a good sales and service experience, and wholeheartedly serving them. No matter what era or time, the user is always right. As long as we maintain this mentality and attitude, I believe that the Lantu brand will continue to improve. Only with such good products and services, good service is good marketing, so we should be able to do a good job in this area.

Q: Can you introduce the structure of Lantu's future development and whether it will continue to cooperate with Huawei?

Lu Fang: In the future, Lantu will maintain its relatively unique personality design language, hoping to arouse more consumers' understanding and resonance of traditional culture and modern craftsmanship design through design language. Lantu's car design can find many traces of Chinese culture, which Lantu has always insisted on.

We will launch many more models in the second half of the year, including the Zhuguang L which will be launched in the fourth quarter of this year, and a full-size six seater SUV will also be released and launched one after another. Overall, the pace will be fast, and of course, all products will maintain an open and cooperative attitude. Together with partners such as Huawei and CATL, and even strategic partners, we will make our cars better and allow more consumers to experience the achievements of China's electrification, intelligence, and whole vehicle technology development.

Q: What are the strategic tactics for the 2026 Lantu Dreamer in the face of market competition?

Shao Mingfeng: As Lantu, it is also a microcosm of China's new energy development. Continuously making products hard, focusing on user needs, and constantly improving technological levels are in line with the current trend of the times, and are consistent at the national policy level or user demand level. Our goal is not only to enable users to buy the same product for less money, but also to expect users to buy better products for the same amount of money. Driven by this goal, we must constantly improve efficiency.
Lufang: Lantu wants to lead the development of the times in the segmented market of product categories with a combination of punches

Q: How can we design cars that young people like now? Is Huawei's joining the dominant factor?

Lu Fang: Lantu's design team has many young people, so young people are entrusted with the task of designing cars that young people like. On the issue of Huawei, we actually cooperate more with Huawei in the field of intelligence, such as intelligent cockpit, intelligent driving assistance, etc. In the future, our cooperation with Huawei in this area will be further deepened in order to quickly respond to market optimization and improvement.

Q: What has Huawei learned from Lantu?

Lu Fang: We are strategic partners who have deep cooperation with Huawei. We have learned a lot from Huawei, such as its understanding of users. We have also studied Huawei's research and development process, as well as the entire marketing process. I believe Huawei has also learned something from us. To be frank, we still need to communicate and exchange ideas in this area. Our cooperation with Huawei is candid and open. After cooperating with Huawei, the sales of many products have also increased, and the number of users has continued to rise. This is the result of joint efforts with Huawei.

Q: What new ideas does Lantu have for category layout? What areas will we focus on in the second half of the year?

Lu Fang: Do you think MPVs are a new product category? I don't think so, because it already existed before, it's just that we have made innovative leadership in technology and user product experience. Including the 2026 Lantu Dreamer launched today, it has many leading technologies and will also have many competitors following suit. We hope to use our leadership to drive everyone's technological development, improve the experience, and lead the industry towards progress and development.

In other categories, it has a certain relationship with the market. For example, the Lantu FREE (configuration | inquiry) has already entered the top 3 sales of "200000 to 300000 mid to large hybrid SUVs". Why do many traditional luxury cars have some concerns and worries about switching to new energy vehicles? As they lack combination boxing, if combination can also be considered an innovation, perhaps Lantu FREE+or all future Lantu cars will combine new energy vehicles again to achieve innovation or improvement in experience, forming a completely different new experience.

Shao Mingfeng: FREE+has indeed performed very well, but there is still a gap from our expected goals. FREE+and the all-new Lantu have been launched in the second half of this year, followed by the Chasing Light L, Dreamer, and a full-size six seater SUV. A great career requires strong resources, and good products are our resources.

Q: Last week, Lantu launched Blue Ocean Intelligent Super Hybrid. How does Lantu view its long-term research and development layout?

Lu Fang: Lantu is firmly committed to research and development. Lantu insists on independent research and open cooperation internally. These are two paths to take together. We have a large R&D team and investment in power systems, vehicle intelligent architecture, and cloud architecture within Lantu, and we have been continuously investing in independent research and development. To be frank, we must also adhere to long-term strategic cooperation with the best partners in the industry, and not be complacent. We must adhere to both independence and reform and opening up.

In addition, there is a significant investment in technology research and development, particularly in the area of intelligence. In terms of research and development, it is not only necessary to achieve technological leadership, but also to take the lead in many fields. Instead, we should focus on the practical level and not blindly pursue the lead in certain parameters, ignoring the actual feelings and experiences of users, and even the cost incurred by users. In this regard, comprehensive considerations should be made.
Lufang: Lantu wants to lead the development of the times in the segmented market of product categories with a combination of punches

Q: What are the future collaborations with Huawei? How to balance the relationship between Huawei cooperation and self-developed?

Lu Fang: On the one hand, our cooperation with Huawei is a comprehensive and in-depth strategic cooperation. In the future, all products will also be equipped with Huawei's related technologies in car models. We will provide users with a better intelligent experience in the future.

In the second aspect, while cooperating with Huawei, we are also developing self-developed technology. Currently, Dreamer has two versions, one using Huawei technology and the other using Xiaoyao cockpit and Kunpeng intelligent driving. The user experience and needs are diverse, and we hope that different products and technologies can provide users with more choices. In the future, we do not rule out some products equipped with self-developed technology.

Q: How can Dreamers achieve 800V and why haven't they implemented a reduction strategy?

Shao Mingfeng: Mr. Lu often tells us that, especially when end users have various needs, as a marketing department, it is very important to deeply explore the surface needs of users. What they really want is very important, and finally translate it into the language of R&D engineers.

For example, why do we need to make a hybrid with an 800V large battery? At the user level, batteries are needed, and the pure electric experience is very good. For anyone who has driven a pure electric car, would you still be willing to refuel? Definitely not. And there is also a rule of habit when using a car, which is that wherever there is a charging station, it must be charged. When I go home during the Chinese New Year and see a charging station, I also need to charge it.

Chinese cities are different. Some cities are particularly large, such as Beijing, Shanghai, Hangzhou, and Wuhan. It may take you two hours to get off work in a day. Personally, I am quite anxious. When it reaches 50%, I have to go and charge, but generally it does not reach 30%. I think there should be many people like me who experience anxiety and hope to use electricity, but also hope not to be anxious. So after comprehensive evaluation, if we want to meet the needs of users, the pure electric range of hybrid cars should be around 350km, which is more suitable to meet the needs of all cities. Charging once a week will relieve everyone's anxiety.

Secondly, China itself is very large, sometimes it takes hundreds or thousands of kilometers to travel to other cities, and there are large-scale migrations every year. Many people also have the need to go home during small holidays, so a hybrid large battery solution is needed. During the process, it is usually necessary to take a break after running 150 or 200km. During the break, you can recharge it and fully charge it in 10 or 15 minutes without any anxiety.

Many times during the Chinese New Year, it is difficult to get a charging station, so having an engine at this time eliminates such concerns. We carefully understand the user's needs, and they say they want a cheaper car and a car with more battery. So we have launched the hybrid intelligent super hybrid 4.0 version, which not only ensures the driving quality of pure electric vehicles, but also ensures that the vehicle has an engine, which can bring further range performance.

Q: Mr. Lu noticed that you have undergone significant changes in recent years, so why have there been these changes? What has caused you to change so much again?

Lu Fang: Because we are changing for the users, everything we do is to understand the users. All the changes I make are also for the users. For example, when conducting extreme experiments, we don't want these experimental scenarios to happen to users, but I hope that users can understand this through me. When you talk to users about many abilities, it is not intuitive and difficult for them to understand because we are not engineers in the automotive industry. So we hope to test and help users understand where the boundary of this feature or a certain performance lies. We hope that they will always use the vehicle below the boundary, rather than outside it.

For me personally, why do I do social media? In fact, our original intention was for users to face individuals rather than large organizations. Sometimes, when individuals face large organizations, they don't know who to turn to. If users communicate with us through social media, video accounts, Bilibili, Weibo, and feel that they are facing equal people and serving you, their psychological feelings will be better. We have also made some changes in this regard.

All changes are actually aimed at better communication with users and enabling them to better reach us, such as product decisions, rights decisions, etc. In addition, we hope that users can learn about the company through us and feel that it is relatively warm. Users can learn about the product's features through us, and the video account also provides an introduction to the product's functions. I hope that users can learn about the company, brand, and products through us, so that there can be better interaction and a positive development relationship between our company and users.

The current level of development in China's automotive industry is highly competitive among many CEOs, CEOs, and engineers, not just me, but also Mr. Shao. It seems that there are other corporate leaders who are even more competitive than us. So in summary, it's not just me who is striving, but our entire team is striving. It can even be said that the Chinese automotive industry is striving to bring more good products to users and consumers.